est. 2012 · as seen on

life’s too fun for boring socks.

a brand-new pair of ridiculously fun socks in the mail every month, in packaging made just for that design. from $12.99 a month. the gift that keeps showing up.

start a subscription give it as a gift

4.7 · 11,296 reviews
1,000,000+ pairs shipped
prepaid gifts never auto-renew

featured in Best Sock club gma

from $12.99/moa new design every month

for grown-ups, and for gifting

the sock subscription

a surprise pair of ridiculously fun socks every month, in packaging made for that design.

from $12.99/mo · 6, 9 or 12-month gifts never renewstart or gift one

for kids, ages 1–12

kids organic cotton socks

five pairs. silicone grips on every size. one color family per pack, so nothing needs sorting.

$18.89 · 5 pairs · $3.78 a pairshop kids socks

we pitched the sharks in our underwear.

two friends in dallas thought socks were boring and the mail was worse. so in 2012 we started mailing people a surprise pair of ridiculous socks every month. the sharks laughed. then they listened. a million pairs later, we still design every one ourselves, in our los angeles studio.

the whole story →

also in

2012founded, dallas

1,000,000+pairs shipped

1,300+socks designed

4 in 5subscriptions are given as gifts

what we stand for

three things we actually believe.

life's too fun for boring socks.

a sock is the one bit of your outfit nobody has to see. so it's the one bit that can be completely ridiculous. we take that responsibility seriously.

the surprise is the product.

you don't pick the socks. the sock fairy does. in packaging made for that design, with a fact card nobody asked for and everybody reads.

made properly, or not at all.

designed in-house, knit on 200-needle machines from combed cotton. it has to survive a year of wear and a few trips through the dryer. for kids: organic cotton and grips on every size.

— the sock fairy, los angeles

the two things we make